At the beginnging of this semester, I was
in need of an elective course out side of the Business faculty. I was left with a Kinesiology course on Food and Society. Who would of guessed that it would be such a interesting course? It has really got me thinking...about food. Not just eating food but especially how we, as human beings allow our family, our children to be exposed and trapping into the multimillion dollar marketing campaign of fast food corporations.
For one of our midterm prep-material, we were required to read the NewYork Time's Best seller
Fast Food Nation by Eric Schlosser. Being a part of the first generation who was fully exposed to the multimillion dollar fast food advertising targeted solely at adolescences, all I can say is that it's disgusting. Educating myself on the fast food industry's practices on luring children in from a very young age, brain washing them to live, breathe, and eat their products makes me questions: have they gone too far?
One of my marketing TA's wrote an article on McDonald's Marketing strategy. Its pretty interesting check it out,
McDonald's: Lovin' It To Death
